Pure grooming model For All DogKind (FADK) has introduced the launch of a brand new Battersea co-branded shampoo, created to lift funds and consciousness for the hundreds of canines and cats cared for by the much-loved charity yearly.
Developed as a part of FADK’s nationwide initiative, the Wash With Care marketing campaign. The brand new shampoo shall be out there solely by taking part UK grooming salons, It represents a central a part of the model’s dedication to encouraging extra aware, empathetic canine care each at house and in skilled grooming settings.
Whereas the product proudly carries the Battersea title, with donations from each bottle immediately supporting the charity, the Wash With Care marketing campaign is totally led and delivered by For All DogKind, constructed to champion higher wash routines and assist increase very important funds for Battersea’s ongoing work. For each Battersea licensed shampoo offered we’ll donate a minimal of £1 to Battersea.
A Salon Unique Product Designed to Give Again
The co-branded shampoo has been formulated to the identical excessive commonplace as the remainder of For All DogKind’s grooming vary, providing a pure, mild, efficient clear appropriate for a variety of coat sorts. Each buy contributes a donation to Battersea, serving to the charity proceed its mission to be there for each canine and cat that wants assist.
Alongside the salon unique 5L skilled version, taking part salons will even inventory a 250ml take house bottle, permitting house owners to keep up their canine’s Wash With Care routine between grooms whereas supporting the charity additional.
Introducing the ‘Wash With Care’ Motion
The Wash With Care marketing campaign has been created by For All DogKind to advertise a kinder, extra thought-about method to canine washing, each in grooming salons and at house.
The marketing campaign encourages house owners to:
- Decelerate and create calmer wash experiences
- Search for early indicators of pores and skin or coat points
- Use mild, skin-kind merchandise
- Deal with wash routines as a second of connection
- Assist their native groomer’s experience
On the coronary heart of the marketing campaign sits the brand new Battersea co-branded shampoo, symbolising the significance of care, neighborhood and compassion in canine grooming.
Empowering Groomers Throughout the UK
Collaborating salons will obtain:
- Level of sale belongings
- Marketing campaign supplies for in salon visibility
- Entry to retail inventory of the 250ml take-home shampoo
- The chance to assist a number one UK animal charity by each sale
- Nationwide consciousness pushed by For All DogKind’s advertising marketing campaign, together with influencer exercise and client going through storytelling
A Highly effective Collaboration for a Optimistic Trigger
“Our mission with Wash With Care is easy, to assist each groomers and pet house owners create calmer, extra compassionate wash experiences, whereas giving again to an organisation that does a lot for animals throughout the UK,” mentioned Laura, Founding father of For All DogKind.
Availability
The Battersea x For All DogKind shampoo
Marketing campaign formally launches in February 2026
Grooming salons occupied with taking part can contact data@foralldogkind.co.uk | www.foralldogkind.co.uk for extra data.
For each Battersea licenced shampoo FADK will donate a minimal of £1 to Battersea.
