Canine Grooming Consciousness Month (DGAM) goals to shine a highlight on the important function canine groomers play in supporting the well being, consolation and wellbeing of canine, in addition to elevate consciousness of the coaching and profession alternatives obtainable inside the business.
The month-long marketing campaign goals to deliver collectively groomers, college students, employers and canine homeowners to rejoice the canine grooming occupation and help its continued development. All through July, contributors will likely be inspired to share their experiences, promote the advantages {of professional} canine grooming and assist encourage the following era of groomers.
The theme for the inaugural marketing campaign is Love Canine Grooming, celebrating all the pieces that makes canine grooming such an necessary and fulfilling occupation. All through the month, the marketing campaign will spotlight the ability, dedication and creativity concerned in each groom, alongside the optimistic impression groomers have on canine and their homeowners.
Participating in Canine Grooming Consciousness Month
To help the marketing campaign, a variety of free assets have been developed for groomers, coaching suppliers and employers to make use of all through July. These assets may be shared on social media, displayed in salons, or used at careers occasions and open days to assist highlight the occupation.
Canine groomers are additionally inspired to get entangled on-line by sharing their work, experiences and profession journeys utilizing the hashtag #DogGroomingAwarenessMonth. Marketing campaign content material will likely be shared all through the month throughout the school’s social media channels, serving to to boost consciousness of the occupation and the alternatives obtainable inside it.
For these contemplating a profession in canine grooming, or present groomers trying to develop their abilities, Canine Grooming Consciousness Month additionally offers a possibility to discover the wide selection of coaching {and professional} improvement choices obtainable inside the business.
Lesley Wilson, Head of Animal Care at The Faculty of Animal Welfare, stated: “Canine groomers make an infinite contribution to the well being and wellbeing of canine. Canine Grooming Consciousness Month is a chance to rejoice the ability and dedication that groomers deliver to their work daily, whereas encouraging extra folks to contemplate a profession on this rewarding business.” She added: “We hope the marketing campaign will assist elevate consciousness of the occupation and encourage groomers throughout the UK and past to share what they love most about their work.”
Additional details about Canine Grooming Consciousness Month, together with free marketing campaign assets, may be discovered on the school’s web site at www.caw.ac.uk/dgam
