A secure house to pop your ft up, offload, and have a chat.
Lister have teamed up with guardian firm Wahl to create a pop-up barbershop at The Royal
Highland Present to assist increase consciousness round psychological well being in agriculture.
Take a load off. A secure house to pop your ft up, offload, and have a chat. Psychological well being within the
agricultural business is one thing that doesn’t get talked about sufficient. With 92% of UK farmers
below the age of 40 rating their psychological well being as being poor, it’s a hidden downside that we have to
discuss.
The pop-up barbershop will probably be open from Friday the 23rd to Sunday the 25th close to the Shearing
Pavilion at The Royal Highland Present. Offering guests with the chance to get a recent hair reduce by
an expert barber, the marketing campaign will probably be elevating cash for The DPJ Basis and the RSABI,
each psychological well being charities inside the agricultural business.
Attracting over 190,000 guests annually, this 12 months’s Royal Highland Present will probably be internet hosting the
Shearing World Championships, seeing shearers and fanatics travelling from all all over the world
to help the competitors. Creating this secure house on the occasion is essential for individuals who might wish to
take a second to calm down and simply chat in a secure house.
Martin Sales space, Head of Gross sales and Business at Lister, mentioned, “Partnering up with Wahl and providing a
service, akin to barbering, that may generally be troublesome to rearrange when travelling and dealing
lengthy hours is a vital step in our mission to supporting psychological well being inside agriculture. It’s
very important to lift consciousness on this subject the business is going through and guarantee people who work within the
rural group get entry to the help and assets obtainable.”
Lloyd Rees, shearer and Lister ambassador, mentioned, “Many individuals working in farming and agriculture
typically really feel remoted and distanced from the broader communities. This could have a huge impact on their
psychological well being, and with out the correct assets and help handy, can typically spiral into
one thing greater”.
Kate Miles, Charity Supervisor of the DPJ Basis, mentioned, “We’re actually happy and grateful that
Lister have taken the lead with the Take a Load Off initiative to offer a possibility to advertise
good psychological well being in agriculture, the facility of taking time and speaking. The eyes of the shearing
world will probably be on the Golden Shears so it’s a superb likelihood to lift consciousness.”
