Pawup Freeze-Dried Cat Treats Evaluation

Amy Brown-Towry / Cats.com

Pawup is a rising pet deal with model that focuses on pure, restricted‑ingredient snacks produced from actual, excessive‑high quality animal proteins. Whereas not as broadly generally known as among the main pet meals producers, Pawup has constructed a constructive status amongst pet mother and father preferring easy, species‑acceptable treats with out synthetic components. The model focuses on freeze‑dried meats and egg‑based mostly treats, providing single‑ingredient choices that attraction to each cats and canine.

The Cats.com Normal—Ranking Pawup on What Issues

We’ve rated the Pawup model on six key standards for high quality. Right here’s the way it performs in every of those essential areas.

In complete, we give Pawup a 47 out of 60 score, or a B+ grade.

About Pawup

Pawup is a U.S.-based pet deal with model based in 2020, created with a single mission: to offer wholesome, pure, and extremely palatable snacks for pets. In keeping with the corporate, Pawup started as a small native pet snack model targeted on delivering recent, pure, grain‑free treats made with out synthetic colours, fillers, or GMOs.

The model emphasizes clear substances and trustworthy supplies, providing treats produced from actual meats like rooster, duck, cod, and quail, together with fruit and vegetable choices equivalent to pumpkin and candy potato. Pawup states that each product undergoes rigorous high quality testing and is crafted to fulfill stringent meals‑security requirements, with substances sourced from air pollution‑free origins.

Though Pawup is a comparatively younger firm, it has expanded rapidly, providing a variety of freeze‑dried treats, jerky strips, rawhide‑free snacks, and restricted‑ingredient formulation for each canine and cats. The model highlights its lengthy‑time period cooperation with skilled scientific analysis establishments and veterinarians, reinforcing its dedication to pet well being and vitamin.

Pawup operates out of Metropolis of Business, California, and positions itself as a model constructed on belief, transparency, and pure vitamin. Its philosophy, “Paws’ alternative, our alternative,” displays its objective of making treats that pets genuinely get pleasure from whereas sustaining excessive requirements of high quality and security.

Pawup continues to broaden its lineup of freeze‑dried and restricted‑ingredient treats whereas retaining its dedication to wash substances, strict testing, and pure vitamin for cats, canine, and different carnivorous pets.

Sourcing and Manufacturing

Pawup is headquartered within the Metropolis of Business, California, however like many small pet‑deal with manufacturers, its merchandise are manufactured by way of worldwide co‑packers. A number of Pawup freeze-dried treats are made in China, as said on their product labels and retailer listings.

The corporate emphasizes that its substances are sourced from air pollution‑free areas and bear strict high quality testing earlier than manufacturing. Pawup’s freeze‑dried treats are made utilizing superior freeze‑drying know-how, a course of designed to protect as much as 96% of pure vitamins whereas sustaining meals security requirements. Though the model doesn’t publicly title its manufacturing companions, it states that it really works with skilled scientific analysis establishments and veterinarians to make sure product high quality.

Pawup’s ingredient sourcing varies by recipe. Its single-ingredient treats, equivalent to freeze‑dried duck breast and quail egg yolk, depend on free‑vary poultry sourced inside China. The model highlights that its treats are grain‑free, gluten‑free, rawhide‑free, and additive‑free, aligning with its concentrate on pure vitamin.

Whereas Pawup does manufacture in China, the corporate notes that sure elements, equivalent to vitamin or mineral premixes utilized in different product traces, could come from world suppliers. That is frequent throughout the pet meals business, as China stays the first world provider of many vitamin packs.

Recall Historical past

Pawup is a comparatively new pet deal with model, and as of now, there are not any documented recollects related to Pawup merchandise.

Presently, Pawup has by no means issued a recall, and no FDA warnings or enforcement actions have been related to the model.

What Sorts of Pet Treats Does Pawup Supply?

Pawup focuses on freeze‑dried, limited-ingredient, and rawhide‑free treats for each cats and canine. In contrast to conventional pet meals manufacturers, Pawup doesn’t produce full and balanced cat meals; as an alternative, the corporate focuses fully on excessive‑protein snack toppers and coaching treats produced from clear, pure substances. Their lineup consists of single‑ingredient meats, freeze‑dried egg merchandise, jerky strips, and fruit‑based mostly treats designed to attraction to carnivorous pets.

As a result of simplicity and purity are core to Pawup’s model identification, most of their treats include one to a few substances, and lots of are produced from free‑vary poultry or entire eggs. Pawup’s freeze-dried treats are available a wide range of jar sizes starting from 3.5 ounces to 4.6 ounces, relying on the recipe. The model additionally affords multi‑taste bundles and selection packs grouped by protein kind or deal with format.

Right here’s an summary of Pawup’s major product classes:

Freeze‑Dried Single‑Ingredient Treats: These recipes characteristic one entire meals ingredient, equivalent to duck breast, rooster breast, quail egg yolk, or cod. They’re excessive in protein, grain‑free, and splendid for pets with meals sensitivities. Freeze‑drying preserves as much as 96% of pure vitamins, making these vitamins‑dense and extremely palatable.

Freeze‑Dried Egg‑Primarily based Treats: Pawup is without doubt one of the few manufacturers providing freeze‑dried quail egg yolk treats. These merchandise are wealthy in wholesome fat, lecithin, and pure nutritional vitamins and are appropriate for cats, canine, and different carnivorous pets. Some recipes mix egg yolk with fruit substances like cranberry for added antioxidants.

Jerky and Rawhide‑Free Treats : The model additionally produces tender jerky strips produced from rooster, duck, or fish. These treats are rawhide‑free, gluten‑free, and designed for coaching or each day snacking.

Fruit and Vegetable Treats: Pawup affords restricted‑ingredient fruit snacks equivalent to freeze‑dried pumpkin or candy potato. These treats present pure fiber and can be utilized as toppers or low‑fats coaching rewards.

Meal Toppers and Combine‑Ins: A lot of Pawup’s freeze-dried merchandise could be crumbled or rehydrated, making them appropriate as toppers for kibble or moist meals. Their egg‑based mostly treats are particularly well-liked for enhancing palatability.

Pawup’s product lineup is constructed round pure substances, excessive protein content material, and versatile feeding choices, making the model a robust match for pet mother and father looking for easy, species‑acceptable treats relatively than full eating regimen options.

What Did Our Take a look at Cats Assume?

We examined a number of Pawup freeze-dried treats, together with the duck breast, quail egg yolk, and the quail egg yolk with cranberry mix. Throughout the board, our take a look at cats had been smitten by each recipe they tried. The robust pure aroma of the freeze‑dried meats and egg yolks appeared to seize their consideration instantly, and every deal with was eaten with clear pleasure.

Whereas the cats liked the flavour and texture, the treats had been messy. All three formulation crumble simply, particularly as soon as the cats start chomping on them. The quail egg yolk with cranberry treats had been fairly giant, and our cats needed to break them aside to suit them into their mouths. This led to flakes and crumbs scattering throughout the ground throughout testing. A vacuum was completely wanted afterward.

Regardless of the mess, the cats confirmed constant curiosity in all three Pawup treats we examined. The duck breast was the best for them to eat cleanly, whereas the egg‑based mostly treats created essentially the most crumbling. Both means, the palatability made these treats a success, and the leftover crumbs labored effectively as toppers on prime of their common meals.

General, our take a look at cats liked the style and responded strongly to the pure freeze-dried textures; simply be ready for cleanup.

Pawup Freeze-Dried Cat Treats – Prime 3 Recipes Reviewed

What Do Prospects Consider Pawup?

Buyer critiques for Pawup are considerably restricted, because the model continues to be comparatively new and primarily bought by way of on-line marketplaces like Amazon, Walmart, and Chewy. General, prospects appear to reply positively to the model, with most merchandise averaging 4.1 to 4.6 out of 5 stars.

Pet mother and father steadily reward the clear ingredient lists, excessive palatability, and freeze‑dried texture that attraction to each cats and canine. Many reviewers point out that even choosy pets benefit from the duck breast treats. The commonest complaints contain crumbly texture, messiness, and a few cats flat out refusing to eat the treats.

Let’s check out a number of buyer impressions from Pawup’s hottest freeze-dried treats.

Constructive Evaluations

“This can be a tremendous enjoyable and cute topper for cat meals! I’ve been introducing toppers to my kitten, and this has by far been his favourite! It’s straightforward to chew by itself, and Chevy adored it on prime of his meals, and was much more feral once I let him take a small chunk from one plain! Straightforward to crumble into smaller items or straightforward for them to eat straight up. It’s cute, tasty, and an effective way to make their meals extra thrilling. Will 100% be getting this once more for my fur infants!” – By Natalie on Jul 18, 2026

“These had been the cutest little tender breakable cat toppers; they made them seem like paw prints. My cats liked them. I break them up trigger they’re kinda huge to present entire one possibly for a canine however not a cat. I do advocate them in case you’re trying so as to add some freeze dried wholesome treats.” By Lisa on Apr 16, 2026

Unfavourable Evaluations

“My cat utterly refused to eat this product. As quickly as I added it to her regular meals, she wouldn’t contact the bowl in any respect even her common meals that she usually loves. I ended up having to throw this away.” By Miu on Apr 13, 2026

“Neither of my cats will eat these. They eat freeze-dried uncooked treats and toppers on a regular basis and have eaten quail eggs earlier than, however they present no real interest in these.” By Tara on Jul 10, 2026

How A lot Does Pawup Value?

Pawup’s freeze‑dried treats are reasonably priced for a premium, restricted‑ingredient model. Most merchandise price about $1.00 to $1.40 per ounce, relying on the protein and retailer. Duck breast tends to be mid‑vary, whereas quail egg yolk treats are barely costlier on account of their excessive fats and nutrient density.

As a result of Pawup solely makes treats, not full meals, the each day price is determined by how typically they’re used. For many cats, Pawup treats run:

• $0.20 to $0.60 per day when used as occasional rewards or toppers
• Greater than $1.00 per day if used steadily as excessive‑worth treats

The place Is Pawup Bought?

Pawup is primarily bought on-line, and most prospects uncover the model by way of main e‑commerce retailers. Yow will discover Pawup treats on Amazon, Chewy, Walmart, and different giant on-line marketplaces, the place the model affords its full lineup of freeze‑dried meats and egg‑based mostly treats.

As a result of Pawup isn’t a conventional pet meals firm and doesn’t function its personal retail shops, in‑retailer availability is restricted. Some impartial pet retailers could carry the model, however most pet mother and father buy Pawup on-line for comfort and broader product choice.

General, Is Pawup a Good Selection?

Pawup affords pure, restricted‑ingredient treats that keep true to the model’s concentrate on easy, species‑acceptable vitamin. Their freeze‑dried duck breast and quail egg yolk treats ship clear, excessive‑protein substances with out fillers, grains, or synthetic components. Whereas the treats could be messy and crumbly, particularly the bigger quail egg yolk items, the general high quality is increased than many equally priced freeze‑dried deal with manufacturers.

You probably have a choosy eater, Pawup’s treats are a robust possibility. Our take a look at cats liked each recipe they tried, responding particularly effectively to the wealthy taste of the duck breast and the fatty, nutrient‑dense egg yolks. The treats additionally work effectively as toppers, coaching rewards, or excessive‑worth snacks.

Simply remember that some recipes, significantly the egg‑based mostly treats, are very calorie‑dense and should require portion management. The bigger deal with sizes can also have to be damaged into smaller items for cats.

General, Pawup is an efficient alternative for pet mother and father looking for pure, single‑ingredient treats that attraction to carnivorous pets, so long as you don’t thoughts somewhat cleanup afterward.

Related Manufacturers

In case you’re occupied with different deal with manufacturers much like Pawup, listed here are a number of value exploring: