Following the success of the primary ever Nationwide Pet Store Day in 2024, Johnson’s Veterinary Merchandise proudly publicizes the return of this landmark occasion on Saturday, twelfth July 2025. This 12 months, the marketing campaign will attain new heights with the official assist of the Pet Business Federation (PIF) and the British Unbiased Retail Affiliation (Bira), making a unified voice to advertise and shield unbiased pet outlets throughout the UK.
Nationwide Pet Store Day was launched by Johnson’s Veterinary Merchandise in 2024 with a transparent goal — to rejoice the important function that unbiased pet retailers play in native communities whereas encouraging shoppers to rediscover the worth of procuring native. Greater than 200 pet outlets participated within the inaugural occasion, serving to to foster buyer loyalty and enhance foot visitors to shops. Constructing on this momentum, the 2025 marketing campaign will supply even higher assist for unbiased pet companies, whereas amplifying the message that pet outlets are the center of the pet-owning group.
“At Johnson’s, we’ve got all the time held the tireless dedication of the nation’s unbiased pet outlets within the highest attainable regard,” stated Paul Gwynn, Managing Director of Johnson’s Veterinary Merchandise. “These shops are extra than simply locations to purchase pet merchandise — they’re group hubs the place educated workers supply invaluable recommendation and hands-on assist to pet homeowners. We’re dedicated to championing the precious work they do, and with the assist of PIF and Bira, we are going to proceed to drive constructive change for unbiased pet retailers.”
The involvement of PIF and Bira displays a shared mission to strengthen and shield unbiased and smaller retailers on the excessive avenue. Each organisations carry trade experience and a strong advocacy platform to the initiative. Their mixed efforts is not going to solely reinforce the marketing campaign’s core messages but additionally spotlight the distinctive worth that pet outlets supply — from personalised customer support to skilled information on pet well being and wellbeing.
A unified trade voice
The Pet Business Federation (PIF), the main commerce affiliation for the UK pet trade, is proud to formally assist Nationwide Pet Store Day. In response to PIF, the partnership with Johnson’s aligns completely with their mission to advocate for unbiased pet companies and handle the broader financial challenges going through the sector.
“We share a typical objective: to champion unbiased pet retailers and encourage shoppers to embrace the advantages of procuring domestically,” stated Nigel Baker, PIF CEO. “Unbiased pet outlets play a vital function of their communities, providing a stage of personalised service and pet care experience that can not be replicated. We’re excited to collaborate with Johnson’s and Bira to make sure Nationwide Pet Store Day 2025 is a fair higher success.”
Equally, Bira’s dedication to supporting unbiased companies makes them a pure ally within the marketing campaign.
Andrew Goodacre, CEO of Bira stated: “Nationwide Pet Store Day (NPSD) is a good occasion targeted on vital group companies, lots of that are small unbiased retailers. Bira is all about enabling the indie retailers to succeed – it’s our one mission. Supporting NPSD shares the values of our mission by celebrating all that’s good within the pet store sector. It celebrates the onerous working enterprise homeowners who’re enthusiastic about supporting their communities. These individuals are equally enthusiastic about serving to prospects get the most effective merchandise and care for his or her beloved pets. I’m typically informed that independents are on the coronary heart of each good excessive avenue. I completely agree and pet outlets are very a lot a part of a vibrant excessive avenue.”
Celebrating unbiased pet product retailers
Nationwide Pet Store Day 2025 seeks to deal with the financial pressures going through the excessive avenue, reinforcing the message: “Use it or lose it.” With cautious client spending impacting unbiased retailers, Johnson’s, PIF, and Bira are united of their dedication to assist unbiased pet outlets to thrive and function important group assets, by highlighting the distinctive worth these companies present — from sensible recommendation on frequent pet well being considerations to providing tailor-made product options.
Pet outlets and shops, promoting pet merchandise from throughout the UK are all invited to take part on this nationwide day of appreciation.
For extra data on how you can become involved in Nationwide Pet Store Day 2025, please go to the official marketing campaign web site.
