Making an attempt to decide on between The Sincere Kitchen Wholemade and The Farmer’s Canine On the spot Contemporary? This information compares the 2 human grade, add-water canine meals throughout 9 standards, from ingredient high quality and protein to recipe selection, security, and value per calorie, so you possibly can determine which dehydrated pet food is true on your canine.
The Sincere Kitchen Wholemade is the place this class started. The Sincere Kitchen pioneered human grade, dehydrated pet food in 2002: actual, entire substances, gently dried, and prepared in minutes with heat water. No freezer, no thawing, and greater than 20 years spent refining the format. At the moment, the Wholemade line contains hen, turkey, beef, whitefish, and duck recipes, with devoted pet and senior formulation in each whole-grain and grain-free varieties.
The Farmer’s Canine, well-known for its frozen recent meals, joined the class in August 2026 with On the spot Contemporary, its first shelf-stable product. Like Wholemade, it’s human grade, cooked after which dried, and involves life in just some minutes with heat water.
I’ve spent greater than fifteen years as a veterinary technician, and I’ve fed dehydrated meals to my very own canine and my fosters for years. Under, I maintain each meals to the identical 9 standards: historical past and monitor document, ingredient high quality and transparency, processing, protein and fats, life phases, recipe selection, sensitivities, security, and value.
Which Is Higher, Wholemade or On the spot Contemporary? The Quick Reply
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- Greatest for puppies and seniors: Wholemade. On the spot Contemporary is formulated for grownup canine solely.
- Greatest worth per calorie: Wholemade, by roughly two to a few instances.
- Greatest for a canine with a hen sensitivity or a grain-free want: Wholemade. On the spot Contemporary presently solely presents a hen recipe.
- Highest protein: On the spot Contemporary, at 40% on a dry matter foundation.
- Quickest preparation: On the spot Contemporary.
- Greatest for hands-off supply and portioning: On the spot Contemporary.
Wholemade wins this comparability for many canine. On the spot Contemporary is a well-made meals from an organization with a robust status, and it’s the better option for a selected kind of family.
See the Wholemade Lineup
The Sincere Kitchen Wholemade dehydrated recipes can be found in hen, turkey, beef, whitefish, and duck, with devoted pet and senior formulation, in each whole-grain and grain-free varieties.
Reader supply: 40% off your first order of $30 or extra with code IHEARTDOGS. Legitimate by December 31, 2026.
Expertise and Popularity: Who Has Been Doing This Longest

The Sincere Kitchen has made human grade dehydrated pet food constantly since 2002, giving it greater than 20 years of hands-on expertise with this particular format. The Farmer’s Canine, based in 2014, introduced its personal take to the class with the launch of On the spot Contemporary in August 2026.
The Sincere Kitchen’s origin:
Lucy Postins based The Sincere Kitchen in 2002, initially working out of her house kitchen in San Diego. Dehydrated, human grade recipes weren’t a later addition to the corporate’s catalog; they have been its founding product and its central function. The premise was simple: supply actual, entire meals substances, dry them gently to protect their integrity, and permit canine mother and father to revive them to a recent meal with heat water.
The Farmer’s Canine’s origin:
The Farmer’s Canine launched in 2014 with frozen, gently cooked, personalised meals delivered by subscription. Over time, the corporate has constructed a robust status in that format, and it has performed a major position in introducing canine mother and father throughout the nation to the advantages of recent feeding. On the spot Contemporary, launched in August 2026, is the corporate’s first shelf-stable product.
Why a Monitor File Issues With Canine Meals Particularly
Longevity is greater than model heritage; it carries sensible weight in pet meals.
An organization that has produced and refined the identical line for greater than 20 years has had time to study what works, resolve the variables that solely floor by steady manufacturing, and fine-tune its formulation accordingly.
There may be additionally the feeding information: tons of of 1000’s of canine have eaten The Sincere Kitchen’s dehydrated recipes throughout a few years, a depth of real-world expertise that solely time can construct.
VERDICT: The Sincere Kitchen, on longevity and a confirmed monitor document with this format.
The Meals at a Look
| The Sincere Kitchen Wholemade | The Farmer’s Canine On the spot Contemporary | |
|---|---|---|
| Firm based | 2002 | 2014 |
| This format launched | 2002 | August 2026 |
| Human grade | Sure | Sure |
| Processing | Cooked, then dehydrated | Cooked, then low-heat dried |
| Life phases | Pet, grownup, and senior recipes | Grownup upkeep solely |
| Recipes accessible | A number of proteins, grain-free and entire grain | One, hen and grain |
| Preparation time | About 3 minutes | Beneath a minute |
| The place to purchase | Direct, Chewy, Amazon, Petco, PetSmart | Direct solely |
| Subscription | Optionally available | Required |
| Price per 1,000 energy | $4.39 to $6.71 | $12.85 |
The Farmer’s Canine On the spot Contemporary, Hen and Grain
I collected this information by going by The Farmer’s Canine signup move in August 2026, utilizing an actual plan quote for my foster canine Debbie, a three-year-old, twenty-pound beagle at common exercise and common physique situation. The Farmer’s Canine tailors its diet data to every particular person canine, so an actual plan quote is probably the most correct strategy to collect it.
Elements: Hen breast, oats, potatoes, hen fats, hen broth, carrots, candy potatoes, pumpkin, TFD nutrient mix, salmon oil, spinach, chia seeds, dried yeast, combined tocopherols, rosemary extract.
| Attribute | Element |
|---|---|
| Assured evaluation | Protein 37% min, fats 9.5% min, fiber 3.0% max, moisture 7.5% max |
| Energy | 3,525 kcal per kg, 390 kcal per dry cup |
| AAFCO assertion | Formulated for upkeep of grownup canine |
| Recipes accessible | Hen and grain solely |
| Format and worth | 6 lb bag, $144.99, subscription solely, free transport |
| Debbie’s plan | One bag each three weeks, $5.87 per day ongoing |
The Sincere Kitchen’s Wholemade Hen Recipes at a Look
To maintain the comparability apples to apples with On the spot Contemporary’s hen recipe, the desk under covers Wholemade’s chicken-based formulation. The complete dehydrated vary additionally contains turkey, beef, whitefish, and duck recipes.
A ten lb field yields 40 dry cups and retails for $84.99 to $129.99. Accessible direct from The Sincere Kitchen and at Chewy, Amazon, Petco, and PetSmart, with no subscription required.
Ingredient High quality, Sourcing, and Transparency

Each meals are human grade, each are made in human meals services, and each use named proteins and recognizable entire substances. On uncooked ingredient high quality, these two are nearer than any advertising and marketing from both firm would recommend.
What On the spot Contemporary Does Nicely
The primary ingredient is hen breast. That could be a extra exact declaration than most premium meals supply, together with Wholemade’s “dehydrated hen,” as a result of it names the particular minimize relatively than the animal. The complete panel is brief, readable, and incorporates nothing cryptic. The mineral bundle makes use of amino acid chelates, that are a well-absorbed type. This can be a fastidiously formulated meals, and it deserves to be described that manner.
What Units Wholemade Aside
Natural sourcing. Wholemade’s entire grain recipes use natural barley, natural oats, natural flaxseed, and natural kelp. On the spot Contemporary’s oats carry no natural declaration. That’s checkable on each labels.
Revealed sourcing element. The Sincere Kitchen publishes the place its substances come from, experiences that 75% of its dehydrated recipes’ substances are grown in North America, and requires signed human meals grade ensures from suppliers, backed by audits.
Non-GMO and no added preservatives. Wholemade’s dehydrated recipes are made with out GMO substances and depend on dehydration itself relatively than added preservatives.
The place Every Meals Publishes Its Vitamin Particulars
On the spot Contemporary’s ingredient panel and assured evaluation are full, clearly formatted, and sincere. As a result of The Farmer’s Canine personalizes every plan, that data lives contained in the signup move, offered alongside your canine’s advisable parts.
Each Wholemade recipe’s full panel sits on a public product web page, seen before you purchase. For a reader evaluating meals the best way you’re proper now, that easy accessibility is a real comfort, and it is without doubt one of the perks of a meals bought on open cabinets.
VERDICT: The Sincere Kitchen on transparency and natural sourcing. Ingredient high quality itself is near even.
Processing: Dehydration vs. Low-Warmth Drying

Each meals keep away from the high-heat extrusion used to make typical kibble, and there’s no public proof that both drying technique is meaningfully gentler than the opposite.
How Dehydration Works
The Sincere Kitchen cooks its proteins to a protected inner temperature of not less than 165°F, then removes moisture from whole-food substances utilizing heat, circulating air. The substances maintain their construction, which is why you possibly can nonetheless see recognizable items of carrot and hen within the field. Add heat water, and roughly three minutes later, you may have delicate, meal-textured meals.
How Low-Warmth Drying Works
The Farmer’s Canine gently cooks its recipes after which dries them utilizing its proprietary Low Warmth Drying Expertise. The corporate describes the method as designed to protect vitamins whereas avoiding the high-heat processing used for conventional kibble. As with many proprietary strategies, the particular particulars keep in-house.
Dehydration, by comparability, is a long-established and well-documented course of, so its results on substances and vitamins are extensively understood and simple to learn up on. Each approaches share the identical objective: eradicating moisture gently so actual meals stays shelf-stable.
What This Truly Means for Your Canine
The significant comparability shouldn’t be between dehydration and low-heat drying. It’s both of these versus extrusion, the high-heat, high-pressure course of used for almost all kibble. Each of those meals sit on the light aspect of that line. Between the 2 of them, on the proof accessible publicly, it is a tie.
VERDICT: A real draw. Neither meals earns a transparent win right here.
Protein, Fats, and What the Numbers Truly Imply
That is the part the place a spec sheet will mislead you for those who let it, so allow us to do it fastidiously.
Label percentages can’t be in contrast immediately between meals that comprise totally different quantities of moisture. Changing each to a dry matter foundation places them on equal footing:
| Measure | On the spot Contemporary | Wholemade Entire Grain Hen |
|---|---|---|
| Protein | 40.0% | 26.6% |
| Fats | 10.3% | 15.2% |
| Estimated carbohydrate | 39% | 47% |
| Fats to protein ratio | 26% | 57% |
| Calorie density | 3,525 kcal per kg | 4,270 kcal per kg |
On the spot Contemporary incorporates considerably extra protein and fewer fats. Wholemade incorporates extra fats and delivers about 24% extra energy per dry cup. Each statements are true, and neither one settles which meals is best.
Extra Protein Is Not Mechanically Higher
AAFCO units a minimal of 18% crude protein on a dry matter foundation for grownup upkeep, and 22.5% for development and replica. At 40%, On the spot Contemporary incorporates greater than double the grownup minimal. Wholemade’s entire grain hen, at 26.6%, comfortably clears each thresholds.
For a wholesome grownup canine, protein above what the canine wants shouldn’t be saved as additional muscle. It will get metabolized, and the nitrogen load is processed by the liver and excreted by the kidneys. In a wholesome canine, that’s unremarkable. In a canine with lowered kidney operate, or a senior canine whose operate is quietly declining, a really excessive protein food plan is a dialog to have together with your veterinarian relatively than a default.
Excessive-protein meals have actual makes use of. Very lively canine, working canine, canine recovering from sickness or surgical procedure, and canine on calorie-restricted weight-loss plans all profit from a higher-protein, lower-calorie profile that preserves lean muscle whereas complete consumption comes down. On the spot Contemporary matches that description nicely.
However “extra protein” is a function for particular canine, not a common improve. Most wholesome grownup canine don’t want double the AAFCO minimal.
The Fats Quantity Is the One No person Is Speaking About
At 10.3% fats on a dry matter foundation, On the spot Contemporary is a notably lean meals. It clears AAFCO’s 5.5% minimal with out issue, so it isn’t poor. Nevertheless it carries roughly a 3rd much less fats than Wholemade.
The reason is true there within the first ingredient. Hen breast is without doubt one of the leanest cuts accessible, which is strictly why the protein runs so excessive, and the fats runs so low.
Fats shouldn’t be the enemy right here. Dietary fats carries fat-soluble nutritional vitamins, helps pores and skin and coat situation, makes meals palatable, and supplies greater than twice the power per gram that protein or carbohydrate does. For a tough keeper, an lively canine, a canine with a boring coat, or a canine who must put weight on, Wholemade’s 15.2% is probably the most helpful quantity.
The Carbohydrate Determine Favors On the spot Contemporary
To be even-handed, estimated carbohydrate runs decrease in On the spot Contemporary, round 39% in opposition to roughly 47% for Wholemade. If you’re particularly trying to scale back carbohydrates, that could be a level in On the spot Contemporary’s favor, and it deserves to be acknowledged as clearly as the whole lot else.
One technical caveat that applies to each meals: protein and fats are declared as minimums whereas fiber and moisture are declared as maximums, so the precise values in any given batch will differ from the label.
So, Which Profile Is Greatest for Your Canine?
Wholemade’s profile fits most wholesome grownup canine, together with lively ones. Reasonable protein, reasonable fats, larger calorie density, comfortably above AAFCO minimums with out going to an excessive.
On the spot Contemporary’s profile fits a narrower set of canine: weight-prone canine, canine on calorie restriction, and canine who want most protein at minimal fats. For these canine, it’s genuinely nicely designed.
VERDICT: The Sincere Kitchen Wholemade, for many canine. On the spot Contemporary wins on the protein quantity itself, and that quantity is the best selection for a selected subset of canine relatively than an total enchancment.
Wholemade for On a regular basis Feeding
Reasonable protein, reasonable fats, and 485 energy per dry cup make Wholemade Entire Grain Hen a simple match for many wholesome grownup canine, whether or not you serve it as a full meal or a topper.
Life Phases: The Clearest Distinction Between These Meals

On the spot Contemporary is formulated for grownup canine solely. Wholemade presents devoted pet, grownup, and senior recipes. You probably have a pet, this part decides the comparability for you.
The AAFCO assertion on On the spot Contemporary reads:
The Farmer’s Canine On the spot Contemporary Hen Recipe for Canines is formulated to satisfy the dietary ranges established by the AAFCO Canine Meals Nutrient Profiles for upkeep of grownup canine.
“Upkeep of grownup canine” is a selected time period. It means the meals has not been formulated to satisfy the upper necessities for development, gestation, or lactation. A pet can not eat On the spot Contemporary as a whole food plan. Neither can a pregnant or nursing canine.
Wholemade’s dehydrated line features a Hen and Salmon Pet recipe formulated for development, together with large-breed puppies, which is a meaningfully tougher formulation goal due to the tight calcium and phosphorus limits that giant breeds require. It additionally features a Hen, Oat, and Salmon Senior recipe at a decrease calorie density for much less lively older canine.
To be exact about what this does and doesn’t imply: Wholemade’s particular person grownup recipes carry grownup upkeep statements too. The road covers puppies by seniors by providing purpose-built recipes for every stage, relatively than a single components claiming to swimsuit all life phases.
For a multi-dog family with canine at totally different ages, or for anybody who desires to maintain feeding the identical model as a pet grows up, that distinction is decisive.
VERDICT: The Sincere Kitchen, decisively.
Recipe Selection and Canines With Sensitivities

On the spot Contemporary launched with a single recipe: hen and grain. The Farmer’s Canine has been open about this. In a public assertion on Instagram, the corporate mentioned it’s only providing a hen and grain recipe presently, and that it hopes to increase the On the spot Contemporary choice sooner or later.
That could be a affordable place for a brand-new product, and the lineup will very seemingly broaden. However you’re selecting meals on your canine at present, so here’s what one recipe means in observe.
No grain-free possibility. In case your canine does higher with out grains, whether or not for a recognized sensitivity or your individual choice, On the spot Contemporary shouldn’t be presently an possibility for you.
No novel proteins. Wholemade’s dehydrated vary spans hen, turkey, beef, duck, whitefish, and salmon mixtures. Novel proteins are the spine of an elimination food plan, and On the spot Contemporary doesn’t supply one presently.
No possibility for a chicken-sensitive canine. Hen is among the many mostly reported protein sensitivities in canine. In case your canine is certainly one of them, this isn’t a matter of preferring a unique taste. There isn’t a model of On the spot Contemporary your canine can eat.
No rotation. Some canine get bored. Some develop intolerances to a protein they’ve eaten for years. With one recipe, both of these means leaving the product completely.
The Wholemade line additionally extends past full meals: it contains limited-ingredient recipes for canine with sensitivities and protein-free base mixes for households that favor so as to add their very own recent protein, neither of which has an On the spot Contemporary equal.
How Wholemade Suits Into Actual Feeding Routines
Past the recipe depend, Wholemade is extra versatile in how you utilize it. It really works as a whole meal, as a topper over kibble so as to add moisture and palatability, unfold on a lick mat, or stuffed into an enrichment toy. As a result of it’s bought as a field on a shelf relatively than a subscription plan, you should buy one and take a look at it with out committing to something.
Making an attempt On the spot Contemporary means getting into a subscription move.
VERDICT: The Sincere Kitchen, decisively.
A number of Proteins, Three Life Phases, No Subscription
Wholemade’s dehydrated vary covers hen, turkey, beef, whitefish, and duck throughout whole-grain and grain-free recipes, with formulation for puppies, adults, and seniors, plus limited-ingredient recipes and base mixes.
Dietary Stability and Security

Each meals are AAFCO full and balanced, each are formulated by board-certified veterinary nutritionists, and each are produced in services that meet human meals security requirements. Neither firm is chopping corners right here.
The Farmer’s Canine employs board-certified veterinary nutritionists on employees and states that its meals meets or exceeds WSAVA’s pet meals pointers. The Sincere Kitchen works with veterinary nutritionists and was an early mover in assembly the FDA’s necessities for utilizing the human grade designation on pet meals.
One technical observe the place the 2 differ: The Sincere Kitchen has accomplished in-home, complete AAFCO feeding trials on core recipes in its dehydrated line, together with the Entire Grain Hen and Grain-Free Hen formulation, the previous being the very recipe in contrast all through this text. That offers it real-world feeding validation past formulation alone. On the spot Contemporary is formulated to satisfy AAFCO nutrient profiles.
Recall Historical past
The Farmer’s Canine has by no means issued a recall, voluntary or obligatory. That could be a clear document, and it deserves to be acknowledged plainly.
The Sincere Kitchen has had one recall, in 2013, when a provider’s parsley examined constructive for Salmonella. The corporate has had no remembers within the 13 years since.
The honest context on each side: The Sincere Kitchen’s document covers twenty-four years, and The Farmer’s Canine’s covers eleven. A spotless document over a shorter interval continues to be spotless, and it’s nonetheless a shorter interval. Affordable folks can weigh these in a different way.
A Notice on How New On the spot Contemporary Is
On the spot Contemporary is just too new to have a feeding historical past of its personal but, which is true of any lately launched meals. Within the meantime, its security story rests on The Farmer’s Canine’s broader document, which is a robust one.
VERDICT: Near even. The Farmer’s Canine has the cleaner recall sheet. The Sincere Kitchen has the longer demonstrated run and AAFCO feeding trial information behind its dehydrated recipes.
Pricing, Worth, and The place to Purchase

That is the place the 2 meals separate most sharply, and it takes a second of setup to match them actually.
Why Cups and Bag Weight Will Mislead You
The Farmer’s Canine calculates a personalised portion on your particular canine. The Sincere Kitchen publishes feeding ranges by weight. Evaluating every model’s personal suggestion would examine two totally different calorie targets, which tells you nothing.
Evaluating worth per pound is worse, as a result of these meals have totally different calorie densities and totally different bag sizes.
The one honest technique is to feed each meals on the similar variety of energy per day and examine what that prices. Higher nonetheless, examine value per 1,000 energy, which is unaffected by portion measurement, bag measurement, or how any particular person canine is fed.
What It Prices to Feed the Identical Canine
Debbie’s On the spot Contemporary plan works out to 457 energy per day. Feeding Wholemade Entire Grain Hen at that equivalent calorie degree:
| Measure | On the spot Contemporary | Wholemade Entire Grain Hen |
|---|---|---|
| Price per 1,000 energy | $12.85 | $4.39 to $6.71 |
| Price per day | $5.87 | $2.00 to $3.07 |
| How lengthy a bundle lasts | 21 days | About 42 days |
Wholemade prices roughly a 3rd to a half as a lot per calorie as On the spot Contemporary. For a like-for-like comparability, that determine places Wholemade’s common retail worth in opposition to On the spot Contemporary’s ongoing subscriber price, which already contains The Farmer’s Canine’s standing 15% subscription low cost.
However a 6 lb Bag Prices How A lot?
In case you checked out that $144.99 bag and did the division, you bought about $24 per pound, and also you have been proper to be suspicious. Premium kibble runs $2 to $4 per pound. Wholemade runs about $8.50 to $13.
Per pound is the fallacious lens, and right here is why. The Farmer’s Canine’s frozen meals is roughly 72% moisture. On the spot Contemporary is 7.5%. That could be a focus distinction of greater than three to 1, so six kilos of On the spot Contemporary is roughly equal to twenty kilos of their frozen meals as soon as the water goes again in. Measured that manner, it lands close to $7 per frozen-equivalent pound, which is in step with how The Farmer’s Canine has at all times priced. The sticker is startling as a result of the water is gone, not as a result of the pricing is uncommon.
What that reveals is the sensible takeaway. Eradicating the water additionally removes freight weight, chilly chain transport, and freezer storage, and The Farmer’s Canine has priced On the spot Contemporary at parity with its frozen meals relatively than under it. The shelf-stable format is positioned as a comfort possibility relatively than a funds one.
Yet one more observe on that quantity: The Farmer’s Canine sizes every bag to the person canine, so $144.99 was the value quoted for Debbie. A unique canine will get a unique bag and a unique determine. Wholemade’s $84.99 to $129.99 is a shelf worth for a set field, equivalent for each purchaser.
The place You Can Truly Purchase Every One
Wholemade is bought immediately by The Sincere Kitchen and at Chewy, Amazon, Petco, and PetSmart. You should purchase one field, with no account and no dedication, and cease everytime you need.
On the spot Contemporary is out there solely by The Farmer’s Canine, by subscription. There isn’t a one-time buy and no retail possibility.
For some households, an automated supply you by no means take into consideration is strictly proper. For others, choosing up a single field with no dedication is the better strategy to give a brand new meals a attempt.
VERDICT: The Sincere Kitchen, decisively.
Attempt Wholemade With out a Subscription
Accessible in 2 lb, 4 lb, 7 lb, and 10 lb containers immediately from The Sincere Kitchen and at main retailers. Purchase one field, see how your canine does, no account required.
Reader supply: 40% off your first order of $30 or extra with code IHEARTDOGS. Legitimate by December 31, 2026.
Steadily Requested Questions

What’s the principal distinction between Wholemade and On the spot Contemporary?
Wholemade presents a number of proteins and recipes for puppies, adults, and seniors, and is bought in shops and not using a subscription. On the spot Contemporary presently presents one hen and grain recipe for grownup canine solely, by subscription. Wholemade additionally prices roughly a 3rd to half as a lot per calorie.
Are each meals human grade?
Sure. Each The Sincere Kitchen Wholemade and The Farmer’s Canine On the spot Contemporary are made to human grade requirements in services that produce human meals. This can be a real tie, and it’s why the comparability comes right down to different components like life-stage protection, recipe selection, and value.
How is dehydration totally different from low-heat drying?
Dehydration cooks substances after which removes moisture with heat circulating air. The Farmer’s Canine’s Low Warmth Drying Expertise is a proprietary technique that additionally cooks after which dries at low temperature. Each keep away from the high-heat extrusion used for kibble.
Can I feed both one to a pet?
Solely Wholemade. On the spot Contemporary carries an AAFCO assertion for upkeep of grownup canine, which implies it isn’t formulated for development. Wholemade presents a devoted Hen and Salmon Pet recipe formulated for development, together with large-breed puppies.
Which has extra protein?
On the spot Contemporary, at 40% on a dry matter foundation, in comparison with 26.6% for Wholemade Entire Grain Hen. Each exceed AAFCO’s 18% minimal for grownup canine. Extra protein shouldn’t be mechanically higher; it fits lively, recovering, or weight-managed canine, whereas most wholesome adults do nicely in Wholemade’s vary.
Why is On the spot Contemporary decrease in fats?
Its first ingredient is hen breast, one of many leanest cuts accessible, which produces excessive protein and low fats. On the spot Contemporary incorporates 10.3% fats on a dry matter foundation in opposition to Wholemade’s 15.2%. Each exceed AAFCO minimums, however Wholemade’s larger fats higher fits lively canine, laborious keepers, and coat situation.
What number of recipes does On the spot Contemporary supply?
One, a hen and grain recipe. The Farmer’s Canine has mentioned publicly that it hopes to increase the On the spot Contemporary choice sooner or later. Wholemade’s dehydrated line presents hen, turkey, beef, whitefish, and duck choices throughout whole-grain and grain-free recipes, in addition to limited-ingredient formulation and protein-free base mixes.
What if my canine is delicate to hen?
On the spot Contemporary presently presents solely a hen recipe, so it isn’t a match for a chicken-sensitive canine. Wholemade presents turkey, beef, whitefish, and duck recipes, which additionally makes it usable for elimination diets. Hen is among the many mostly reported protein sensitivities in canine, so this impacts a significant variety of households.
Can I purchase both one and not using a subscription?
Solely Wholemade. It’s bought as a field you should buy as soon as, with no account required. On the spot Contemporary is out there solely by a Farmer’s Canine subscription, although you possibly can pause or modify deliveries in your account.
The place can I purchase every?
Wholemade is out there immediately from The Sincere Kitchen and at Chewy, Amazon, Petco, and PetSmart. On the spot Contemporary is out there solely at thefarmersdog.com. In case you favor to purchase pet food the place you already store, that could be a sensible distinction price weighing.
How lengthy does every take to arrange?
Wholemade takes about three minutes: add heat water, stir, and look forward to it to totally rehydrate. On the spot Contemporary rehydrates quicker, in underneath a minute. Each are far faster than thawing frozen meals, and On the spot Contemporary has the sting on velocity.
What’s the recall historical past for every model?
The Farmer’s Canine has by no means issued a recall. The Sincere Kitchen has had one, in 2013, brought on by a provider’s Salmonella-contaminated parsley, with none within the 13 years since. The Sincere Kitchen’s document spans twenty-four years, and The Farmer’s Canine’s spans eleven.
Which is a greater worth per day?
Wholemade, considerably. Feeding the identical canine the identical each day energy prices $2.00 to $3.07 per day with Wholemade Entire Grain Hen, in opposition to $5.87 with On the spot Contemporary. Measured per 1,000 energy, that’s $4.39 to $6.71 versus $12.85.
So which is best total?
Wholemade, for many canine and most households, on worth, recipe selection, life stage protection, and monitor document. On the spot Contemporary is a well-made meals that fits grownup canine with no hen sensitivity in households that need personalised parts delivered mechanically, at roughly double the associated fee per calorie.
The Verdict
What The Sincere Kitchen Wholemade Wins
A twenty-four-year monitor document with this actual format. Accomplished AAFCO feeding trials on its dehydrated diets. Revealed diet and sourcing you possibly can learn before you purchase. Natural grains and non-GMO substances. Devoted recipes for puppies, adults, and seniors. A number of proteins, together with novel choices for delicate canine. A reasonable protein and fats profile that fits most wholesome grownup canine. Greater calorie density. Availability at each main pet retailer with no subscription. And a value per calorie roughly a 3rd to a half of its competitor’s.
What The Farmer’s Canine On the spot Contemporary Wins
Considerably larger protein, which is the best reply for very lively, recovering, and weight-managed canine. Decrease carbohydrate. A named premium minimize as the primary ingredient. Parts calculated on your particular person canine. Automated supply you by no means have to consider. The quickest preparation of any recent meals format. A spotless recall document. And an organization that has earned actual belief with recent feeding over eleven years.
On the spot Contemporary is an effective product. It’s also a model new one, with a single recipe formulated for grownup canine and a value per calorie roughly double Wholemade’s. The lineup will nearly actually broaden, and when it does, this comparability is price revisiting.
The Historical past, One Extra Time
For lots of canine mother and father, On the spot Contemporary is their first introduction to the add-water format, and it’s price understanding how deep the format’s roots go. The Sincere Kitchen has been refining this actual method since 2002, and after twenty-four years, it stays the usual the class is measured in opposition to.
Our Advice

Select The Sincere Kitchen Wholemade if you would like the perfect mixture of worth, flexibility, and confirmed monitor document. It’s the proper selection for many canine, and it’s the solely selection of those two you probably have a pet, a senior, a canine with a hen sensitivity, a canine who wants grain-free, or a choice for getting pet food and not using a subscription.
Select The Farmer’s Canine On the spot Contemporary you probably have a wholesome grownup canine with no hen sensitivity, you particularly need the best protein and lowest fats profile accessible, and also you worth having parts calculated on your canine and delivered mechanically. Count on to pay roughly twice as a lot per calorie for that comfort.
Able to Attempt Wholemade?
Accessible in hen, turkey, beef, whitefish, and duck, in whole-grain and grain-free, with devoted pet and senior recipes.
Reader supply: 40% off your first order of $30 or extra with code IHEARTDOGS. Legitimate by December 31, 2026.
*This text is sponsored by The Sincere Kitchen. iHeartDogs additionally earns a fee on purchases made by hyperlinks on this publish. Our comparability methodology, testing, and opinions are our personal.


